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Extends Oracle Marketing Cloud’s Leadership with the Industry’s Most Powerful Solution for Optimizing Web and Mobile Customer Experiences

26.03.2019

Extends Oracle Marketing Cloud’s Leadership with the Industry’s Most Powerful Solution for Optimizing Web and Mobile Customer Experiences

Oracle today announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.

Oracle: Extends Oracle Marketing Cloud’s Leadership with the Industry’s Most Powerful Solution for Optimizing Web and Mobile Customer Experiences

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